Power is nothing without usability.
Cobalt's unique user interface – known as Swing – fosters the creative process. Authors and designers love the clutter-free editing space where powerful tools and media resources are just a click away.
Once you have your text content, enriching it with photos, videos and social media is just a drag & drop process. Swing can pull in content from multiple sources: social media, in-house archives, online media banks or your device’s own cameras and recorders.
Any media content you embed auto-formats to fit any output channel.
From breaking news to sports league finals: some fast-moving events need real-time coverage. With Swing Live you can feed text and media content from a mobile device into a live news stream for immediate publication.
Swing Live is also teamware: teams of live bloggers can cover an event working through a moderator who checks and edits their contributions in a shared workspace before posting it to the live stream.
Cobalt’s Swing interface works on any device, at any location. Wherever you are and whatever platform you want to use, from workstation to smartphone, you get a real-time window on the workflow with access to multiple sources of media assets and data.
Once your content has been published, you can use Cobalt’s analytics tools to see what kind of response it’s getting.
A dedicated side panel shows you reader reaction to your content in real time: clicks, likes, engaged time etc.
You can also use it to monitor in-page reader behaviour using parameters like scroll-depth and engagement plots.
Testing variations for visitor response is a useful way of maximising your potential traffic.
With Cobalt’s built-in wizard you can set up a test in just a few clicks with no coding or technical skills. Once you have launched the test, it runs automatically and Cobalt delivers a continuous stream of results through its analytic tools.
You can also configure Cobalt’s Swing interface to give you a global overview of your whole delivery operation:
Content published and reader traffic and engagement
Social media responses
Productivity statistics. and competitor activity
Tasks assigned and degree of completion (if your CMS supports this)
By adding suitable widgets to your dashboard, any dimension of your operation can be tracked and displayed.
If your CMS supports task assignments, you can use Cobalt to delegate tasks and monitor progress from any location using any device. Cobalt can show you the state of play of developing projects, as well as materials awaiting your approval for release.
Your website and app designers can use popular tools and standards like Bootstrap and Freemarker to work with commercial templates and create great responsive designs and layout variants without recoding.